HPS | Mahimakimahima 1

Himalaya PartySmart came to us with 1 simple problem- Revive! PartySmart has been in the hangover industry since 2009 and is the biggest player in the market but in the last 3-4 years, new players emerged and it was time for PartySmart to up their digital game.

We made an annual operating plan with a fresh design language, and communication strategy and curated mini-campaigns for various seasonal campaigns to target audiences at the right place & time. I acted as a crucial POC for this account and ran point on most of the campaigns and day-to-day activities.

IPL Campaign and World Cup 2024

#ShaadiHaiTohPartySmart

PS Singles Launch- +1 to your parties

As a client servicing professional, I played a pivotal role in executing and managing several impactful campaigns that directly contributed to growth and audience engagement of the brand. Across these campaigns, my role in conceptualizing, executing, and driving cross-platform engagement. This was crucial to elevating brand visibility and fostering strong consumer connections.

With #PartyHaiTohPartySmart, I spearheaded the brand's first-ever ambassador onboarding and orchestrated a 2Cr+ campaign with a 80L+ media plan, utilizing a multi-channel approach that included Meme Marketing, Google Search, Google Pmax, DOOH and QComm platforms like Zomato and BlinkIt. The campaign raised the bar for the hangover category, positioning the brand as a category leader.