ITC Ltd (Corporate Communcations)

ITC Ltd. was very active on LinkedIn, but you, me, and everyone around us who uses ITC products are on Instagram. Hence, infusing energy into ITC's IG page where we tell the consumers what we do beyond just making chips and atta!

#PlanetOverPlastic
#IndiaInspired
#HerStory
are some of the curated campaigns I ran point on along with regular BAU content which breaks the monotony which the page previously had. Understanding the nitty gritty of this corporate and building a new identity on Instagram gave me deep insight of how a corporate brand operates.